Skills

Tools

My story

I started my career in blockchain entirely fueled by my interest in this technological innovation. In 2016, I began reading about Bitcoin, the technology behind it, and its potential applications in other industries. During that time, there weren't many educational sources that un-jargoned what the innovation was really about. With that in my mind, I created a WordPress website and published a couple of articles.

Seven years later, I have been fortunate to work with over 200 web3 projects, donning a different hat almost every time. From a content strategist to a digital marketer re-inventing web3-specific market strategies and from a growth specialist to organizing meetups in the city for blockchain enthusiasts - it has been a whirlwind and fulfilling journey. I am grateful for how this industry has spirited me, and I want to continue serving the innovations that have the potential to change the world.

Upwork's Top Rated Plus

As a top-rated plus content strategist on Upwork, I have successfully served over 100 clients/companies delivering exceptional content, marketing, and growth solutions with measurable results.

Check out some of the projects I've worked on

From content development to building the community of a web3 project, from employing unconventional marketing campaigns to working cross-functionally with the product team, from managing paid media to creating interview scripts - I have had the opportunity to work on several variety of projects that allowed me to grow my skills.

Internet Computer Protocol (ICP)

Frankfurt Finance School

As a content consultant for ICP, I specifically worked on creating a narrative for its Bitcoin integration, Artificial Intelligence (AI), and Ethereum integration arms through paid media, content strategies, and collaborating on its marketing efforts.

Working alongside a professor, I developed a comprehensive course titled 'Blockchain Technology for Financial Inclusion' in the form of an academic book for the Frankfurt School of Finance and Management.

“Pooja is a coworker who is open-minded and reliable. She consistently delivers high-quality articles for products and new features in her daily work. She begins with the fundamentals and delves deep, while also keeping the users at the core. During the project I was responsible for, she helped me plan blog articles and CRM content. There were often last-minute requests during the event, but she always provided timely assistance and delivered excellent copies.”

- Vince Liao, Binance

“Pooja came on board at Ledger to create our Ledger Academy Glossary, and from the start displayed a measured, methodical approach to managing this large project. Pooja has a deep understanding of SEO, as demonstrated by her results: her Glossary on Ledger Academy added significantly to our on-site traffic and featured snippets presence.”

- Kirsty Moreland, Ledger

"Great work, a very good understanding of the blockchain and crypto space. Pooja's work was of very high quality and I would happily recommend her to anyone"

- Matija Karaula